Performance Technologist

Turning Data into
Predictable Revenue.

I've helped B2B SaaS, FMCG, Finance and Education brands build into growth engines. Marketing strategies backed by 10+ years of data, CRO, and analytics experience.

Start a Project

The Ecosystem

Interactive Core Competencies

(Life is too short to stop learning)

Experience

A Decade of Impact

CURRENT

Founder

OptyFly | March 2025 - Present

Building the next generation of marketing infrastructure. Developing proprietary algorithms for ad-spend efficiency.

Performance Lead

JK Lakshmipat University

52% Lead Lift 4.2x ROAS

Marketing Manager

Lugbee / TecoreLabs

70% Traffic Organic +50%

Sr. Executive

ZNetLive

CRM Implementation 40% SEO Growth

Marketing Exec

RackNap

15% Demo Sign-ups 25% Conv. Lift

Certifications

The Arsenal

Operational Stack

Google Ads

GA4

Python

Salesforce

WordPress

Zapier

Future Horizons

R&D Protocols

Quantum Computing

Initializing

Exploring post-cookie attribution models using stochastic processing.

Cybersecurity

Analyzing

Mitigating ad fraud and securing the digital supply chain.

Edge Computing

Deploying

Leveraging serverless scalability for faster ad delivery.

Neuromarketing

Exploring

Deciphering cognitive bias to improve conversion rates.

Turning Data into Predictable Revenue.